Virgin Voyages is bringing mermaid mythos to life for their new ship – Brilliant Lady & the Kellis collab you didn't see coming

Virgin Voyages has long set out to deliver a different kind of cruise experience, one built on emotional connection, self-discovery and the spirit of the sea. That vision has come to life visually in the form of the mermaids: symbolic figures at the helm of each Lady Ship.

Now, the brand is giving those icons voice and dimension with The Mermaids: A Virgin Voyages Tale, a fully AI-generated cinematic series developed in collaboration with creative agency Native Foreign.

This short film introduces Scarlet, Valiant, Resilient and Brilliant, four mermaids that embody different aspects of the Sailor experience and the human condition: passion, courage, resilience and wisdom.

The Mermaids also reflects a broader shift in how Virgin Voyages is approaching brand-building: by using intelligent content systems and creative technologies to scale storytelling across channels and markets. The mermaids now serve as a bridge between brand and product, helping Virgin Voyages connect emotion and identity to every voyage, every destination and every Sailor’s journey. Their introduction marks the next step in a brand story that has always existed; one that AI has now helped bring to life in full.

By booking Virgin Voyages with MVT, guests enjoy the best of both worlds– adults-only cruising and VIP amenities like  up to $400 Sailor Loot per Cabin!

Grammy-nominated artist and culinary creator headlines eight-night Caribbean celebration as Brilliant Lady makes her Miami debut

There's something magical about performing at sea

Marking the start of her Caribbean season, the eight-night Miami MerMaiden in October 2025 was a blend of big city buzz with tropical energy, headlined by none other than Grammy-nominated artist and culinary creator Keli!

The one-time-only itinerary takes Sailors from Miami to Tortola’s lush landscapes, St. Maarten’s cultural crossroads and Virgin Voyages’ private Beach Club at Bimini. But the real headliner is on board: Grammy-nominated artist and Le Cordon Bleu-trained chef Kelis. Known for global hits like “Milkshake” and “Bossy,” Kelis is set to deliver a high-energy performance under the Caribbean stars on Brilliant Lady’s pool deck.

Leaning into her culinary passion, Kelis also launched the indulgent Kelis Sundae at The Wake, a decadent dessert created exclusively for the Miami MerMaiden. It’s a first-of-its-kind treat that blends her artistry in both food and music, giving Sailors a taste of her creativity beyond the stage.

The Miami MerMaiden underscores Virgin Voyages’ deep connection to music and culture.

Named Travel + Leisure’s No. 1 mega-ship ocean cruise line for three consecutive years, Virgin continues to set the bar for at-sea experiences with Michelin-starred dining, immersive entertainment and boundary-pushing design. Brilliant Lady’s Miami debut is not only a milestone for the brand but also a love letter to the city where Virgin’s sailing story first began.

Brilliant Lady’s arrival also unlocks a season of longer Caribbean getaways. In addition to her debut MerMaiden, she’ll chart courses south to the ABC islands, explore Colombia’s colorful coastlines and call on Ocho Rios, offering Sailors an expanded menu of tropical escapes.

The Stunning Beach Club At Bimini (Included!)

Virgin Voyages iconic Beach Club at Bimini is where the vibe of St. Tropez, the energy of Ibiza, and the stunning beauty of the Caribbean meet. Exorbitant club fees? Not here. At our private beach club experience in the Bahamas, it’s an extension of our ship in many ways — where food is included and your Band can get you that poolside cocktail. Stroll into a beach club pretty much anywhere else, and you’re looking at an eye-watering price tag. We want you to worry about choosing the best way (and there are a lot of ways) to relax, not about breaking the bank.

Go with MVT for VIP amenities and a more seamless experience on the Virgin Voyages adults-only cruising. A travel advisor's insider knowledge and access to exclusive offers mean you’ll maximize both value, experience, and magic!